What are “Ranking Signals” and why care about them?
Everything on your website and your social profiles sends out electronic “signals” which are processed by search engines in order to rank you in Web and Social search results. The same is true for things that should be on your site, and things you could be doing in social networks and online communities. These signals — those present, those missing — include thousands of data points about page content, site code, server settings, social objects, online interactions and more. Think of them as Green, Amber and Red lights on the road to securing better search results: some are positive (= higher rankings), some are neutral (= wait and see), and some are stop signs (= lower rankings, even penalties).
Gain maximum Web and Social visibility for your company, brands and keywords:
Get rid of the negatives that punish your company’s online visibility.
Amplify the positives that help your company to be found and followed.
Turn the neutrals into more positives.
Prioritize your efforts. Start with the high value signals, then work your way down.
Your customers use the Web but machines run it: The information they find and display about you is only as good as the signals you send them.
It may surprise you but you can control many of these signals and influence most of the rest. So take control and be influential.