Humans have biases, prejudices, selective memory.
Machines do not.
Machines run the Internet, determine search rankings and social connections, and display the content that human audiences consume. They do this programmatically: Using AI and machine learning as well as algorithms, i.e., without human intervention.
So you need to get it right for the machines if you are going to reach, engage with and prompt the audience to take an action you want. The best way to do it is… without human intervention — without the biases and prejudices, the selective memory.
Taking the lead from the machines, we do this through programmatic diagnostics & optimization. As the diagram below shows, a comprehensive digital footprint yields channels and activities for investment and improvement that are not always obvious to the human eye alone.
Programmatic diagnostics remove humans from technical processes as far as possible and view them as machines do. We examine what you have (the good
and the bad), what you’ve got that you shouldn’t have, and what you’re missing but should have.
Programmatic optimization eliminates the blocks, bumps and traps for machines that sit in the path between you and your audiences. We fix technical
problems, fill content gaps, damp down the wrong social signals and amp up the right ones.
Result: Comprehensive, efficient, cost-effective optimization for you, and a better experience for your users.