Blog

05
Apr

SME digital online challenges

Posted by | · · · · · · · · · · · · · · · · · · · · · · · · | Brand audits · Digital · Digital Futures · Online Reputation Management · Optimization | Comments Off on SME digital online challenges

How Small Businesses can Face Down big Online Challenges People who work for themselves, and small and medium-sized businesses, face stiff challenges online: from deep-pocket Big Brands who saturate their categories to specialist niche brands that seem to always keep an edge, from trying to stay on top of social media fads or figuring out […]

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01
Apr

Be Web Local To Anywhere From Anywhere

Posted by | · · · · · · · · | Content · Digital · Links · Local · Page · semantic Web · Server · Site · User Experience | Comments Off on Be Web Local To Anywhere From Anywhere

Be local to a customer next door — or the other wide of the world Local optimization is about getting a website found for search queries made nearby, for for small scale, metropolitan area, and regional queries But “localization” can be applied on any scale, from a street up to global. With the right combination of content, […]

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25
Mar

templates & plugins 2

Posted by | · · · · · · · · · · · · · | Content · Local · Mobile · Optimization · Page · Server · Site · User Experience | Comments Off on templates & plugins 2

Templates & Plugins 2 — Tips for using Plugins As discussed here, plugins can cause a heap of problems.  Following are some tips for using (or not) plugins and ensuring your CMS offers a clean content menu, not a multilingual hodge podge: Audit your CMS and review which of the installed site-wide plugins you really need […]

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14
Mar

Google squeezes badly built poorly structured sites

Posted by | · · · · · · · | Brand audits · Content · Digital · Mobile · Optimization · Page · Performance Measurement · Server · Site · User Experience | Comments Off on Google squeezes badly built poorly structured sites

Google squeezes badly built, poorly structured websites Google is evaluating website technology more critically, which will especially impact SME sites. Here’s how to avoid bad practices that will be punished. Recently — apart from all the content updates — we’ve seen Google: Requiring responsiveness and mobile friendliness Penalizing server errors Preferring secure sites in some […]

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