Blog

05
Apr

SME digital online challenges

Posted by | · · · · · · · · · · · · · · · · · · · · · · | Brand audits · Digital · Digital Futures · Online Reputation Management · Optimization | Comments Off on SME digital online challenges

Small businesses face big online challenges Small and medium-sized businesses face stiff challenges online: from deep-pocket Big Brands who saturate their categories to specialist niche brands that seem to always keep an edge, from trying to stay on top of social media fads or figuring out the latest Google update, the typical SME’s digital work is cut […]

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14
Mar

Google squeezes badly built poorly structured sites

Posted by | · · · · · · · | Brand audits · Content · Digital · Mobile · Optimization · Page · Performance Measurement · Server · Site · User Experience | Comments Off on Google squeezes badly built poorly structured sites

Google squeezes badly built, poorly structured websites Google is evaluating website technology more critically, which will especially impact SME sites. Here’s how to avoid bad practices that will be punished. Recently — apart from all the content updates — we’ve seen Google: Requiring responsiveness and mobile friendliness Penalizing server errors Preferring secure sites in some […]

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