Blog

18
Nov

How Digital Creatives Can Leverage Technology

Posted by | · · | Content · Optimization · Page · Performance Measurement · Server | Comments Off on How Digital Creatives Can Leverage Technology

Digital Creative Relies on Understanding Technology This post starts with an answer to a question business people frequently ask me: What exactly is Page Speed? The reason is because Page Speed is a good proxy for site performance, and one that relies 100% on technical optimization. For Creatives and Designers, what follows might be a […]

Read More
02
Nov

5 US companies have bigger annual revenues than France

Posted by | · · | Digital · Digital Futures · Optimization · Performance Measurement · User Experience | Comments Off on 5 US companies have bigger annual revenues than France

Just 5 American companies (“Gafam” — Google, Apple, Facebook, Amazon, Microsoft) have combined annual revenues of $3,000 BN — which is larger than the annual GDP of France ($2,200 BN). Europe is the world’s biggest single market and is a world leader in aerospace, pharma, car production, electronics, engineering. So why can’t Europe compete on […]

Read More
14
Mar

Google squeezes badly built poorly structured sites

Posted by | · · · · · · · | Brand audits · Content · Digital · Mobile · Optimization · Page · Performance Measurement · Server · Site · User Experience | Comments Off on Google squeezes badly built poorly structured sites

Google squeezes badly built, poorly structured websites Google is evaluating website technology more critically, which will especially impact SME sites. Here’s how to avoid bad practices that will be punished. Recently — apart from all the content updates — we’ve seen Google: Requiring responsiveness and mobile friendliness Penalizing server errors Preferring secure sites in some […]

Read More
21
Aug

PR Services Hacked

Posted by | · · · | Content · Online Reputation Management · Optimization · Performance Measurement · Server · Site | Comments Off on PR Services Hacked

PR Services Hacked, Hackers Trade off Inside Information The US recently charged hackers with breaking into PR Newswire, Business Wire and Marketwired’s servers and trading off earnings releases before they were published. IR managers at public companies will inevitably assess security not only at newswire services which distribute announcements but also at their investor relations […]

Read More