Blog

02
Oct

Give User-Agents a Clear Server Pathway

Posted by | · · · · · · | Content · Digital · Links · Local · Mobile · Optimization · Server · Site | Comments Off on Give User-Agents a Clear Server Pathway

User-Agent Journey over Your Web Server: A Pinball ride or a directed Path? As this blog has noted many times before, Google is penalizing poor site technology. Make sure you give all user-agents, search bots and browsers, a clear pathway over and across your server. If you send them ricocheting all over the place like […]

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02
Oct

Next Generation of Search: Star Trek Holodeck

Posted by | · · · · · | Big Data · Digital Futures · Mobile · semantic Web | Comments Off on Next Generation of Search: Star Trek Holodeck

The “Next Generation” of Search Web search will inevitably give way to “distributed” search. Instead of typing a query into a browser, you’ll ask a ubiquitous digital assistant  (in your phone, watch, car, as well as on your PC). This is already with us. The digital assistant —  Google’s Assistant, Apple’s Siri, Microsoft’s Cortana, Amazon’s […]

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25
Mar

templates & plugins 2

Posted by | · · · · · · · · · · · · · | Content · Local · Mobile · Optimization · Page · Server · Site · User Experience | Comments Off on templates & plugins 2

Templates & Plugins 2 — Tips for using Plugins As discussed here, plugins can cause a heap of problems.  Following are some tips for using (or not) plugins and ensuring your CMS offers a clean content menu, not a multilingual hodge podge: Audit your CMS and review which of the installed site-wide plugins you really need […]

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14
Mar

Google squeezes badly built poorly structured sites

Posted by | · · · · · · · | Brand audits · Content · Digital · Mobile · Optimization · Page · Performance Measurement · Server · Site · User Experience | Comments Off on Google squeezes badly built poorly structured sites

Google squeezes badly built, poorly structured websites Google is evaluating website technology more critically, which will especially impact SME sites. Here’s how to avoid bad practices that will be punished. Recently — apart from all the content updates — we’ve seen Google: Requiring responsiveness and mobile friendliness Penalizing server errors Preferring secure sites in some […]

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