Internet-wide DDoS attack October 21 2016 Today’s (October 21, 2016) wide spread global DDoS attack was a big event, and a bad one: An attack on the Internet, not just on a website. A DDoS attack is when bad actors flood a server with redundant or duplicate requests to freeze it up and make it […]
Kim Kardashian wins “Break the Internet” Webby Award Kim Kardashian-West was awarded the “Special achievement: Break the Internet award’ at the Webby awards in New York City on Monday May 18, 2016, for her outstanding success online. As we observed on September 28 2015, Kardashian’s online content and technology are ahead of most corporates.
Small businesses face big online challenges Small and medium-sized businesses face stiff challenges online: from deep-pocket Big Brands who saturate their categories to specialist niche brands that seem to always keep an edge, from trying to stay on top of social media fads or figuring out the latest Google update, the typical SME’s digital work is cut […]
Machine View of You & Your Digital Footprint Ever wondered what your brand looks like to machines that run the Internet? Earlier, we visualized how a how a machine scans your digital footprint. Below is a visualization of how a machine assembles vast amounts of such data from multiple sources to create that footprint. Machines Scan […]
Not every executive is a natural “social Web” communicator Business people who didn’t grow up with social media can find the ever-changing nature of Facebook puts them off from participating fully in it. On the other hand, many ask, “What’s the point? Is anyone listening to what I say… except me?” Twitter can seem like being […]
Still reading Google’s tea leaves? Try Reading What’s on the Box Instead Every time Google sneezes, most SEOs catch a cold. Actually, they break out keyword research spreadsheets and retrofit recycled rumours, second hand hints and unconfirmed sightings into their plans. A lot of busy work for all, pouring over tea leaves. Did January 2016 […]
Audit the Brand’s Environment first, then Sites & Profiles Digital/online audits usually commence with a deep dive into websites or social profiles making precise counts of this or that. Before that stage, though, it pays dividends to step back and take a broader view of the brand — as search engines do. A brand lives […]
Burberry Beckham Burberry’s brand has changed beyond recognition under Christopher Bailey. What was a fusty collection of tartan checks worn by Sloane Rangers is now celebrity chic (and it’s even got the super cool “urb” in its name). More importantly, in hiring Brooklyn Beckham to photograph its new campaign, Burberry has shown it’s forward-looking enough […]
Apple Enters the Search Market Applebot heralds Apple’s own search portal https://support.apple.com/en-us/HT204683. Rather than just using third party results (Apple recently dumped Google for Bing, which should tell you something), it looks like Apple is building its own index. That’s what bots are for… Right now, Applebot behaves like Googlebot. Expect that to change. If […]
Branded Content over Branded Channels from the Kardashians Celebrities the Kardashians have got a head start on much of the corporate world by launching their own websites and mobile apps that offer both free and paid access http://hollywoodlife.com/2015/09/14/kim-kardashian-website-khloe-kendall-kylie-apps/. Customers and fans will love it, because it’s custom, unique content. So will Google, for those and other […]
