Genius Hack: Hackers steal casino database by exploiting fish tank’s “smart thermometer” Cyberthieves got into the unnamed casino’s network via the “smart” thermometer monitoring water in the lobby aquarium, located the database and sucked it back over the network and out into the cloud via the thermostat https://mashable.com/2018/04/15/casino-smart-thermometer-hacked/ More work to do on the notoriously insecure […]
Personal Online Reputation Protection for Business People There’s undoubtedly stuff about you online you’d rather people not be able to see. It might be dated, incorrect, negative, embarrassing, personal… whatever the reason, the first step to taking control of your reputation and identity online is to contact us. We’ve years of experience doing this for […]
Internet-wide DDoS attack October 21 2016 Today’s (October 21, 2016) wide spread global DDoS attack was a big event, and a bad one: An attack on the Internet, not just on a website. A DDoS attack is when bad actors flood a server with redundant or duplicate requests to freeze it up and make it […]
The Social Media Treadmill & how to get off it Social media can feel like a treadmill… spending hours in the morning posting, tweeting, blogging, re-blogging, sharing, tagging, friending, following, linking… and then starting the whole process all over again that afternoon. And you’d be right, because the of way social networks function. Say you […]
Kim Kardashian wins “Break the Internet” Webby Award Kim Kardashian-West was awarded the “Special achievement: Break the Internet award’ at the Webby awards in New York City on Monday May 18, 2016, for her outstanding success online. As we observed on September 28 2015, the Kardashian’s online content and technology are ahead of most corporates.
How Small Businesses can Face Down big Online Challenges People who work for themselves, and small and medium-sized businesses, face stiff challenges online: from deep-pocket Big Brands who saturate their categories to specialist niche brands that seem to always keep an edge, from trying to stay on top of social media fads or figuring out […]
Machine View of You & Your Digital Footprint Ever wondered what your brand — or you as a person — looks like to machines that run the Internet? Earlier, we visualized how a how a machine scans your digital footprint. Below is a stylized visualization of how a machine assembles vast amounts of such data from […]
Not every executive is a natural “social Web” communicator Business people who didn’t grow up with social media can find the ever-changing nature of Facebook puts them off from participating fully in it. On the other hand, many ask, “What’s the point? Is anyone listening to what I say… except me?” Twitter can seem like being […]
Still reading Google’s tea leaves? Try Reading What’s on the Box Instead Every time Google sneezes, most SEOs catch a cold. Actually, they break out keyword research spreadsheets and retrofit recycled rumours, second hand hints and unconfirmed sightings of Matt Cutts into their plans. A lot of busy work for all, pouring over tea leaves. […]
Audit the Brand’s Environment first, then Sites & Profiles Digital/online audits usually commence with a deep dive into websites or social profiles making precise counts of this or that. Before that stage, though, it pays dividends to step back and take a broader view of the brand — as search engines do. A brand lives […]
