Search engines have a technical view of the Web and social networks. So do browsers. Your website’s search rankings and user experience (UX) depend on technical processes. The best business idea, sold in the most ingenious way, counts for little if the underlying website technology isn’t correct. For an online or digital offering, the optimization Sweet Spot includes search engines, browsers and users.
Your customers use the Web but machines run the Internet. To successfully engage with your end-user customer and deliver a good UX, you have to first communicate successfully with two other important customers: search engines and browsers. To do so, you need to speak their language — machine language. We do. We replicate as closely as possible how Google, Facebook, Twitter, Bing, and desktop and mobile browsers ‘see’ your entire site and social profiles and how they interact with them. Then we optimize everything to: