Not every executive is a natural “social Web” communicator Business people who didn’t grow up with social media can find the ever-changing nature of Facebook puts them off from participating fully in it. On the other hand, many ask, “What’s the point? Is anyone listening to what I say… except me?” Twitter can seem like being […]
Still reading Google’s tea leaves? Try Reading What’s on the Box Instead Every time Google sneezes, most SEOs catch a cold. Actually, they break out keyword research spreadsheets and retrofit recycled rumours, second hand hints and unconfirmed sightings into their plans. A lot of busy work for all, pouring over tea leaves. Did January 2016 […]
Apple Enters the Search Market Applebot heralds Apple’s own search portal https://support.apple.com/en-us/HT204683. Rather than just using third party results (Apple recently dumped Google for Bing, which should tell you something), it looks like Apple is building its own index. That’s what bots are for… Right now, Applebot behaves like Googlebot. Expect that to change. If […]
Google, not Facebook, will win war for Likes Google leads at intent-driven marketing (through AdWords), while Facebook is top for affinity-driven marketing (the “Like”). But Research firm Forrester says that Google will eventually win both categories. Analyst Nate Elliott notes that “Facebook has more affinity data than anyone else, Google’s got a lot more of […]
