Google will win war for Likes

Posted by | · · · · · · · · · · · | Apps · Content · Digital Futures · Links · Local · Mobile · semantic Web · Site · Social | Comments Off on Google will win war for Likes

Google, not Facebook, will win war for Likes Google leads at intent-driven marketing (through AdWords), while Facebook is top for affinity-driven marketing (the “Like”). But Research firm Forrester says that Google will eventually win both categories. Analyst Nate Elliott notes that “Facebook has more affinity data than anyone else, Google’s got a lot more of […]

Read More