Blog

11
Dec

Watcher KPIs for Analysts, Investors & Brand Watchers

Posted by | · · · · · | Big Data · Brand audits · Optimization · Performance Measurement | Comments Off on Watcher KPIs for Analysts, Investors & Brand Watchers

Watcher KPIs — Ranking Signals for Analysts, Investors & other Brand Watchers The Internet’s reach, and especially the volume of Web and social Web activity, represent a good source of predictive signals about everything from political sentiment and social issues to brand perceptions and buying intentions. Every day, billions of search queries, website and social network updates […]

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11
Dec

Leverage Brand Ranking Signals

Posted by | · · · · · | Brand audits · Content · Performance Measurement · semantic Web | Comments Off on Leverage Brand Ranking Signals

Leverage Brand Ranking Signals in Negotiations, Partnerships, M&A When negotiating co-marketing, co-branding and sponsorship deals, and especially joint ventures, having the full picture of the value of your proposed business partner’s online assets can make the difference between success and a near miss or worse. A potential partner will certainly put the highest possible value on […]

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28
Oct

Online analytics – Signals or Noise?

Posted by | · · · · · | Big Data · Brand audits · Online Reputation Management · Optimization · Performance Measurement · semantic Web | Comments Off on Online analytics – Signals or Noise?

Online analytics sources – Signals or Noise? A critique of some of the most common sources of online data. Google Webmaster Tools, Live’s Webmaster Center, Yahoo! Site Explorer, and many SEO products: provide (incomplete) information about only your own site. They report only data their respective search engine/tool provides: You cannot use them to compare your site […]

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