Be local to a customer next door — or the other wide of the world Local optimization is about getting a website found for search queries made nearby, for for small scale, metropolitan area, and regional queries But “localization” can be applied on any scale, from a street up to global. With the right combination of content, […]
…structured data markup triples, that is… Have you ever wondered why social networks and online communities (from review and recommendation sites to directories and online databases) are so good at predicting who you know and where and what you want to eat? For some years, they’ve been using one form or another of structured data […]
Optimize the Brand End to End for the User-Agent Journey Optimizing a site or a profile, even a collection of them, is Web 1.0. It’s a tactic, just not that effective given today’s range of platforms and devices by which a customer can access you — let alone the multiple channels to the customer in the first place. […]
The Age of The Machines Internet gurus think 2013 will usher in the Age of the Machines and the rise of Big Data. For many people it’s been the machine age for some time, but nevertheless here are some quotes from the Technology of Business annual look-ahead as reported on the BBC: Gartner’s Steve Prentice: […]
KPIs from the Internet A brand’s Web and social Web KPIs are increasingly important measures for investors and marketing partners as well as for the brand’s managers. One type of KPI — clickstreams, conversions, etc — is internally generated and available only to the brand site/profile owner or paid media account holder. Another type of […]
Ranking Signals Indicate a Brand’s Ability to Succeed on the Social Web Specific Engagement signals to compare brands on, which indicate their ability to succeed on the social Web, include: Blogosphere. Blog Citations indicate thoughtful conversation and measure user and group Involvement in a subject. Tag Cloud. Tags are used to save, retrieve and share webpages […]
Ranking Signals between websites, social profiles & users Unlike individuals, and unlike the tools available to the business in its Webmaster and social media accounts, Internet machines have an aggregate view of every action by every user (and brand) on every platform and over every device. Search engines see deep ranking signals, users have […]
